The New New is a very unique concept. It is a shop collective consisting of students that are local entrepreneurs. 8 different brands are united in this small cozy boutique in Aalborg, all selling their unique products like clothes, jewelry, candles, snacks, merchandise and home accessories. The shop is always changing with new ideas and new brands becoming part of the shop.
The focus was on getting a rustic look, as it had to match the look of the shop.
The logo is placed on a textured/raw background for an industrial and cool look. The 'E's in the name is placed above each other to form shelves (each company have their own shelves) or a ladder (to indicate growth and innovation)
- the SHOP door -
Here you can see the logo on the store door. The logo itself is set to be used in neutral colors such as white, black and grey.
- Business Cards -
